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商品編號： 9-309-029 出版日期： 2008/11/19 作者姓名： Kirby, William C.;McFarlan, F. Warren;Manty, Tracy Yuen 商品類別： General management 商品規格： 28p 再版日期： 地域： China 產業： Aircraft 個案年度： 2001 - 2008
商品敘述：
HNA Group, the parent company of Hainan Airlines, was positioning itself to go global and make a mark for itself as the largest private airline in China. Positioned squarely behind the ""Big Three"" state-owned carriers, Hainan Airlines sought to create a world-class business. Following modern management practices, keeping sharp attention to cost control and capital operations, making aggressive entries into international markets, and maintaining a special corporate culture, Chairman Chen Feng was confident these factors were the engine that would drive HNA''s continued growth.
涵蓋領域：
Globalization;Competitive advantage;Customer service;State-owned enterprises
相關資料：
Case Teaching Note, (5-311-059), 4p, by F. Warren McFarlan
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